NIKKIE DE JAGER

Nikkie de Jager: A Comprehensive Biography of the Beauty Icon

Nikkie de Jager, known online as NikkieTutorials, is a renowned Dutch makeup artist, beauty vlogger, and transgender advocate. Born on March 2, 1994, in Wageningen, Netherlands, Nikkie has become a prominent figure in the beauty industry, captivating audiences worldwide with her makeup tutorials and empowering messages.

Early Life and Career Beginnings

Nikkie developed an interest in makeup at a young age, inspired by the show The Hills. At 14, she began uploading makeup tutorials to YouTube, using her mother's digital camera. Her dedication to the craft led her to enroll in makeup courses at B Academy in Amsterdam and later sign with Colourfool Agency in 2011. By 2013, she was the head makeup artist for the RTL5 show I Can Make You a Supermodel .

Rise to Fame and "The Power of Makeup"

In 2015, Nikkie gained international recognition with her viral video "The Power of Makeup," where she showcased the transformative effects of makeup by applying it to one side of her face. The video sparked a global movement, encouraging others to embrace their natural beauty and challenge makeup shaming .

Personal Life and Advocacy

In January 2020, Nikkie publicly came out as transgender in a heartfelt YouTube video titled "I'm Coming Out." She shared her journey of transitioning, emphasizing the importance of living authentically and inspiring others to do the same . Nikkie married her partner, Dylan Drossaers, in September 2022 .

Career Highlights and Collaborations

Nikkie has collaborated with several major beauty brands, including OFRA Cosmetics and Maybelline. In 2019, she was appointed as the Global Beauty Advisor for Marc Jacobs Beauty . She also launched her own beauty brand, Nimya, in 2021, offering products like moisturizers, setting sprays, and serums .

Television Appearances and Public Engagements

Beyond her online presence, Nikkie has appeared on various television platforms. In 2020, she co-hosted the Eurovision Song Contest alongside Chantal Janzen, Edsilia Rombley, and Jan Smit . She also served as the Eurovision spokesperson for the Netherlands in 2024 .

Legacy and Impact

Nikkie de Jager's journey from a young makeup enthusiast to an international beauty icon is a testament to her talent, resilience, and commitment to authenticity. Through her platform, she continues to inspire millions to embrace their true selves and challenge societal norms.